Tag: HIMSS
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Time to turn your trade show booth from salesroom to learning lab
“Be sure to bring back lots of product literature from the trade show,” said no one ever. As my colleague Lisa Chernikoff pointed out in a recent blog, people simply don’t go to trade shows to buy your product. They go to learn. But when they approach your booth, what do they see to compel…
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A-Team CEO Jodi Amendola Interview on HealthcareNOW Radio
We’re always excited when one of our own steps out from behind the scenes to grab the spotlight. In this episode of “What’s My Tagline?” from HealthcareNOW Radio, host Carol Flagg interviews Amendola Communications CEO (and self-described HIT Connector) Jodi Amendola. Jodi, of course, was recently named one of PR News’ Top Women in PR…
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Tradeshow Trauma: Why “booth traffic was slow” is a lame excuse and how to prepare for conference success
As a marketing and PR professional who has spent countless hours in tradeshow booths and walked more than 20,000 steps at the HIMSS conference while wearing heels, I’ve experienced both the glory and the defeat of being an exhibitor. And while there is no better feeling than packing up your boxes, tearing down the booth…
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Should You Bet It All on a Trade Show Launch?
When it comes to product launches, many companies hang their hat on making a big splash at the biggest trade show in their industry. And then they are disappointed. For those targeting the healthcare IT market, that usually means HIMSS. For those targeting providers, the Medical Group Management Association (MGMA) show is often cited as…
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Industry Analysts Predictions for 2017
HIMSS is now a distant memory and you’re struggling to remember what happened last week, let alone the show’s key takeaways. Never fear, I’ve got you covered! I reached out to several top industry analysts with whom I’ve worked for years, as well a Health 2.0 co-founder, and summarized the key themes. Consider it your…
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HIMSS 2016: Running in Vegas
Attention runners, joggers and power-walkers early morning is a fantastic time to hit the famous Vegas Strip! According to Melissa Farrell of the group Las Vegas Runners, if you get out early enough before HIMSS, you can run along the Strip without worrying about pedestrian or car traffic. “If you’re staying near the convention center…
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HIMSS 2016: Get a Workout and Express Spa Services at the Canyon Ranch SpaClub!
Wondering where the closest fitness facility is to the HIMSS conference? It’s right next door at the Canyon Ranch SpaClub in the Venetian Sands hotel. The spa’s fitness centers and locker rooms are open to non-guests (for a fee) and included in the resort fee for guests. Hours of operation are from 6:00 AM 8:00…
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HIMSS 2016: Tips for Staying Healthy from the Amendola Team
It’s a physical and mental marathon. It’s five straight days of being on point, on message, and on your feet. It’s HIMSS and to help you survive it, here are some tips from the team at Amendola, who have years of HIMSS conferences under our belt. Michelle Noteboom, Senior Content and Account Director: Assume you…
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Maximize Media & Analyst Interviews at HIMSS
It’s hard to believe that HIMSS is next week. In addition to meetings with new business prospects and partners, networking, and reunions with friends and former colleagues, you can maximize your HIMSS experience by arranging media and analyst interviews during the show. HIMSS is a golden opportunity to meet one-on-one with these key industry influencers…