Amendola Communications

Tag: healthcare trade publication

  • New hire press releases: Is anyone listening?

    —

    by

    Brandon Glenn
    in

    Anyone who’s been in the media, marketing or communications industries has likely seen hundreds. If you’re an ex-reporter-turned-PR-guy like me, then you’ve no doubt seen thousands. Unfortunately, I’m not talking about performance bonuses or letters of adoration from admirers. I’m talking about new-hire press releases. Just about everybody issues them, but not exactly every media…

  • 5 Confessions of a Former Healthcare Trade Publication Editor

    —

    by

    Morgan Lewis
    in

    Prior to joining Amendola Communications, I was a senior editor at Medical Economics, the largest monthly business management journal for primary care practices. Before that, I was a senior editor at a couple monthly city business publications as well as a daily newspaper reporter. The journalistic experience has proven invaluable as a public relations writer…