Tag: Health IT
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When Slow is the Way To Go in PR and Marketing
My colleague Philip Anast recently shared some advice from the Wall Street Journal via the Advisory Board regarding situations “where it’s better to slow down at work.” Let’s be honest: In the hyper-paced world of healthcare public relations and marketing, where there’s a product rollout, speaker submission, or awards deadline around every corner, the notion…
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Stop Being Boring! Healthcare B2B Storytelling With Humor and Humanity
Sometimes you say what everybody is thinking. And when that happens, the reaction can be tangible and immediate. I was a member of a panel at the recent HIMSS conference and was talking about misinformation. At one point I observed, “Healthcare has a B2B problem, but it’s not business to business; it’s boring to boring.”…
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Learn To Speak The Language Of Your Client’s (Many) Target Audiences
Healthcare PR and marketing agency pros work with multiple clients at a time. That’s a lot of technologies, services, business strategies, marketing messages, workflows, timelines, and personalities to understand and manage. It’s easy for us to feel overwhelmed because healthcare technology clients by definition are working on cutting-edge technologies that can be challenging to…
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Kalderos Selects Amendola for Strategic PR Services
Award-winning healthcare PR agency partners with data infrastructure and analytics leader to amplify thought leadership and company achievements SCOTTSDALE, Ariz., April 4, 2023 – Amendola, a nationally recognized, award-winning healthcare technology and life sciences public relations and marketing firm, announced today that Kalderos, creator of the world’s first Drug Discount Management platform, has chosen the firm to amplify client successes, thought leadership,…
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Why Thought Leadership Matters In Healthcare
To be successful in business, you have to come up with a viable idea, develop it, bring it to market, and sell it to customers. That may be an oversimplified version of the formula but the basic principles are there: craft a product or service and then spend most of your time selling it far…
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To Build Brand Loyalty And Be A Valued Partner, Join Your Customer’s Mission
Are you talking at your customers, or are you speaking their language and partnering on their mission? This is a question that every marketer, communicator and sales team member should be asking regularly. We all have some level of brand loyalty in our lives. For me, those brands are Nike, Honda, Jersey Mike’s, Apple, Aurora…
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Health IT – A Patient’s Experience
Amendola Communications specializes in healthcare, health IT, and life sciences PR and marketing. A benefit of my employment is that my day is filled with reading interesting innovations. I research articles for social media, locate editorial calendars from trade publications, and proof press releases before I set them up on the wire. My knowledge in…
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Diameter Health Engages Amendola For Strategic Public Relations, Social Media and Content Marketing Services
Healthcare agency to increase awareness of scalable solutions for streamlined clinical data optimization SCOTTSDALE, Ariz., Sept. 24, 2020 – Amendola Communications (Amendola), a nationally recognized, award-winning healthcare and health IT public relations and marketing firm, announced that Diameter Health has hired the agency to provide strategic PR, social media and content marketing services to drive…
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Amendola Promotes Marcia Rhodes to Vice President
SCOTTSDALE, Ariz., September 11, 2019 Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, has promoted Marcia Rhodes to the position of Vice President, the agency announced today. The promotion is the latest in a steady progression of responsibility for Rhodes, who originally joined the agency in 2013 as Regional…
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PR Pros and Marketers: Take On Your Toughest Challenges with These Tips from Amendola
Healthcare and Health IT full service agency Amendola Communications shares insights on preventing and mitigating a crisis, ending a publicity dry spell and proving that PR and marketing work SCOTTSDALE, Ariz., July 30, 2019 PR and marketing aren’t for the faint of heart. If we’re not trying to talk a reporter into writing about our…