Tag: genuine
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Branding: Be Yourself, Earn Engagement
In public relations, there’s a lot of talk about a company’s brand and its messaging – the ideas and public image of the institution and its representatives. The value cannot be overstated. Messaging and branding give a company its identity, making it appear “human” in the eyes of people. It gives anyone interacting with a…
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In 2020, a “Thought Leader” is just a Regular Person
The phrase “thought leader” is one that is thrown around a lot in public relations. And it’s understandable: For any public facing organization or business, it’s important to have experts on hand who can speak to the public. However, as someone involved in day-to-day media relations operations at an award-winning PR and marketing agency, I…