Tag: followers
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Branding: Be Yourself, Earn Engagement
In public relations, there’s a lot of talk about a company’s brand and its messaging – the ideas and public image of the institution and its representatives. The value cannot be overstated. Messaging and branding give a company its identity, making it appear “human” in the eyes of people. It gives anyone interacting with a…
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3 ways to build a profitable social media audience
Clamoring to get the most followers on social media doesn’t always translate to a profitable social media audience. It actually can create a lot of noise instead of driving profitable traffic. Social media platforms are a way to connect with people without the restraints of proximity. A profitable social media audience is composed of specific…