Tag: executive interviews

  • So You Just Landed a Venture Capital Investment and Want Some Media Coverage

    Closing a venture capital (VC) investment is a big deal for any young company. After all, less than 1 percent of all U.S. companies receive VC money. A VC investment represents market validation. An experienced group of industry veterans has decided that your company holds the promise and potential to make them (and maybe even…

  • Media Interview Preparation 101

    Some executives dedicate ample time and effort to media interview preparation studying the journalist’s previous coverage, developing carefully considered talking points while others, not so much. Guess which ones are typically more pleased with the outcomes of their interviews? Nonetheless, it’s important to keep the significance of media interviews in perspective. Unlike a new product…