Tag: editing process
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Write 200 Lousy Words Per Day, That’s It
Writing is drudgery for many people, which is part of the reason our clients let us do some of that writing for them. Often, the hardest part is just getting started, even if you write for a living. As I’ve described before in this blog, at the start of a writing project we may become…
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How to Take the Pain Out of the Editing Process
Nobody expects perfection, and certainly not on the first attempt. That’s why we always anticipate that the written content we produce for clients will need at least one round of edits – and maybe more. The editing process is without a doubt a key component of content development, ironing the rough edges of copy into…