Tag: economic crisis

  • Why Down Times Call for More Marketing, Not Less

    Why Down Times Call for More Marketing, Not Less

    Tips From The A-Team The foreman of an orchard reported to the owner that the trees were growing fewer apples and only on the higher and harder-to-reach branches. What should we do, the foreman asked. Let’s spend less on ladders, the owner said. That doesn’t make sense, but many businesses react similarly during economic downturns…