Tag: Drip campaigns
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Programmatic Advertising The New Drip Campaigns
Earlier this month, eMarketer covered research from Dun & Bradstreet about the growth of programmatic marketing and how it will influence account-based marketing. Interestingly, 63% of B2B marketers in the research were using programmatic buy in their efforts and 48% were using personalization for their ad placements. The example of how B2B marketers are using…