Tag: Digital Media
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Advice for Journalists Considering a Career in Public Relations
Admit it, reporters and editors: Many of you are a little curious to learn about tips for journalists considering a career in public relations, or at least you have been at some point. That’s OK. No one could blame you and you’ve got plenty of reasons: Newspapers have hemorrhaged so many jobs over the last…
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Why I (Still) Hate the Term “Content Marketing”
A few years back, I made a minor ripple on the internet okay, make that a very minor ripple when I dashed off a plaintive lament about the use of the word “content” in content marketing. As I noted at the time, the industry couldn’t have picked a more lifeless word to describe using interesting,…
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Video: CEO Discusses The Changing Face of Public Relations
Industry veteran Jodi Amendola, CEO of Amendola Communications, shares how digital media is changing the world of public relations. Watch this video to learn how the lines between earned and paid media are getting blurred.