Tag: Digital Marketing
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Don’t Judge a Book by Its Sales: Tips for turning your book into a relationship magnet
Why should you write a book? Most busy tech executives have a hundred good reasons why they can’t spare the time for books. Their PR advisers may be tempted to concur since PR performance is judged largely on the quantity of placements secured. After all, why spend months writing one 80,000-word book when you could…
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Healthcare IT PR & Marketing Leader Kate Donlon Rejoins Amendola Communications
Amendola Communications, a nationally recognized, award-winning healthcare and healthcare IT public relations and marketing agency, welcomes back Kate Donlon, a “founding employee” of Amendola who worked side-by-side with Jodi Amendola to help turn the agency into one of the most successful in healthcare IT. Donlon returns to Amendola as Vice President, and will expand the…
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7 Tips for Improving Your Next Webinar
Having worked for a professional hospital CIO association for over six years, I’ve moderated and attended my fair share of health IT vendor webinars. I’ve seen the good, the bad, and the ugly. Webinars should not be taken lightly, and should ultimately provide educational insight to attendees and your business. A webinar can help establish…
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Veteran Health IT Journalist Tara Stultz Joins Amendola Communications
Amendola Communications, a nationally recognized, award-winning healthcare and healthcare technology public relations and marketing agency, announced that Tara Stultz has joined the agency in the role of senior content and account director. Stultz will develop and create PR and marketing content and manage accounts for multiple healthcare technology-focused clients to drive brand awareness and introduce…
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VIDEO MARKETING: IF YOU”RE NOT DOING IT, YOU’RE MISSING OUT
Our own Matt Schlossberg was quoted in the article below, which originally ran on www.acefitness.org. Written by Carrie Myers “Everyone is doing it,” says Jimmy Craig, M.A., video marketing and viral expert and co-founder of MethodLoft, LCC, based in Boston, Mass. What is Craig referring to? Put simply: video marketing. “Video isn’t only great at…
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Leveraging Video for Your PR/Marketing Strategy
In 2010, the PR Director of the health IT association I worked for asked me to shoot video of staff and members. I did a double-take. I was a managing editor. Magazine articles, case studies, blog posts, Newsletters, books if you needed prose, I was your guy. But video? My “qualifications” included being a classic…
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Planning Your 2016 Trade Show Strategy
By now your marketing/trade show budget dollars are set. You may need to be smart with how those dollars are spent, especially if you have more important shows to cover than you have budget to exhibit at them. There are several ways to sell and/or network with prospects without investing in expensive booths and extensive…
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Amendola Communications Adds Cal INDEX, Greater New Orleans Health Information Exchange to Client Roster
Amendola selected for broad HIE experience and expertise Amendola Communications, a nationally recognized and award-winning public relations, content creation and marketing communications firm specializing in healthcare and health information technology (HIT), has added two health information exchanges to its client roster. Amendola recently developed and implemented a new website for the Greater New Orleans Health…