Tag: Digital Marketing
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Central Logic Engages Amendola for Strategic PR and Marketing Strategy and Services
Healthcare agency to build thought leadership and share of voice for transfer center solutions company SCOTTSDALE, Ariz., March 19, 2019 Amendola, a nationally recognized, award-winning healthcare and technology public relations and marketing firm, announced today that Central Logic has engaged the agency to provide strategic PR and marketing communications services. Central Logic, based in Salt…
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Amendola Communications Appoints Rachael Britnell Account Director
Branding and digital marketing specialist brings a strong health IT background to healthcare and technology PR and marketing agency SCOTTSDALE, Ariz., Jan. 8, 2019 Amendola Communications, a nationally recognized, award-winning healthcare and technology public relations and marketing agency, today announced that Rachael Britnell has joined the agency as account director. Britnell specializes in health IT…
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AMENDOLA COMMUNICATIONS APPOINTS MEGAN SMITH AS SENIOR ACCOUNT DIRECTOR
Specialist in integrated communications and digital strategies joins award-winning healthcare PR team SCOTTSDALE, Ariz., Nov. 27, 2018 Amendola Communications, a nationally recognized, award-winning healthcare and technology public relations and marketing agency, today announced that Megan Smith has joined the agency as senior account director. Smith joins Amendola with more than a decade of public relations,…
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PeriGen Taps Amendola Communications for Fully Integrated Marketing Plan
SCOTTSDALE, Ariz., October 9, 2018 Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, is pleased to announce that PeriGen, an innovator of perinatal early warning systems, has engaged Amendola to develop and implement a fully integrated marketing and PR program. Based on a prior engagement, PeriGen is now…
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Content Marketing in Eight Seconds or Less
As you work on your content strategy, think about this: According to a recent study, the average person now loses concentration after only eight seconds. I would ask you to pause and think about that but then I’ll risk of losing the remaining seconds of your attention entirely if I haven’t already. As a “fun…
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Is Account-Based Marketing Right for You?
Traditionally, B2B healthcare marketing shops design their campaigns to cast a very wide net, seeking to get their companies solutions in front of as many potential customers as possible. Today, more marketing teams are considering a much more concentrated alternative account-based marketing (ABM). The automation software company Marketo defines ABM as a strategy that “concentrates…
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Keeping the Drum Beat Going on Marketing
Summer conjures many images that are symbolic of a slower pace relaxing by the beach, sipping lemonade by the pool or reading a book under the shade of a tree. These relaxing pictures of a simpler time rarely include your marketing efforts, although they can fall into this summer haze if you don’t take steps…
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Setting Up Your Website for Social Success
In the good old days of the Internet (we’re talking the 1990s here), clients grappled with the decision to jump on the newest marketing scheme the website. Advertising and PR agencies, as well as marketing directors, had widely divergent opinions about several components that are now taken for granted. The conversation has gone from, “Do…
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The 4 P’s to Think Like a Marketer
You may have heard of the 4 P’s of marketing: price, product, place, promotion. It’s a broad view to the marketing puzzle of taking a product or service from concept to consumer. Sometimes, businesses gain ground without thinking through these 4 Ps. Rapid growth is bound to plateau at some point and that when it…