Amendola Communications

Tag: data-driven

  • Bringing A More Data-Driven Approach to PR Campaigns

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    Jodi Amendola
    in

    As the presidential election cycle heats up we are hearing more and more about how certain campaigns are making (and have made) imaginative use of data to help boost their candidates’ chances of success. A good example is a story I heard recently about the early stages of Michael Bloomberg’s now-abandoned campaign. According to the…

  • The 5 Resolutions Common to PR and Marketing Professionals

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    Stacy State
    in

    We are a few months into the new year and it’s that time when we begin to reevaluate the resolutions we originally set. Were we being overly optimistic? Are these goals still achievable? Do we restart again? The New Year has always marked a great starting point for assessing the changes we want to make…

  • Healthcare Tech Companies: Make News with Your Data

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    Amendola Communications
    in

    Healthcare technology companies spend a lot of time urging providers and payers to become “data-driven.” But what about themselves? The fact is, most healthcare tech companies are sitting on goldmines of data that, given a little exploration, could produce intriguing and meaningful insights. In turn, these insights can become marketing and PR gold. It’s not…