Tag: customer quotes
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So You Just Landed a Venture Capital Investment and Want Some Media Coverage
Closing a venture capital (VC) investment is a big deal for any young company. After all, less than 1 percent of all U.S. companies receive VC money. A VC investment represents market validation. An experienced group of industry veterans has decided that your company holds the promise and potential to make them (and maybe even…
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The 4 Essential Components of a Strong Case Study
While every tool in the PR arsenal from press releases to bylines offer value in generating attention, a strong case study has the potential to stand above the rest as a real-world example of how a vendors’ product helped a customer solve a vexing business problem. A strong case study can help a company begin…