Tag: customer-focused content
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Thought leadership or not?
One of the trickiest jobs of a PR professional consists of guiding corporate executives to the proper mix of marketing and thought leadership in various types of writing. The easy part, relatively speaking, is persuading them that if they insist on promoting their product directly in a bylined article, it won’t be published. In case…
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Webinar Wisdom: 3 best practices for webinars that wow and get results
I have a confession. I’m not ashamed. It’s my truth. I love a webinar. I love everything about it. I love writing the title and description. I love promoting it and watching the registration count rise each day. I love when the day finally arrives and the presentation comes to life. I even love the…