Amendola Communications

Tag: current market trends

  • Don’t Forget Industry Analysts in PR Programs

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    by

    Philip Anast
    in

    Even before English economist William Stanley Jevons and other 19th Century luminaries formalized the idea of marginal utility, business people grappled with sustaining customer desires for their goods and services. While Jevons had commodities in mind, I believe marginal utility is relevant to PR programs, too, especially in our digital world.  Keeping stakeholders informed with…