Tag: crisis planning
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How To Plan Communications For Your Next Crisis
A recent cyberattack on a fuel pipeline has hospital and health system officials rethinking what they need to do better to protect their own networks from breaches and the huge consequences that can result. For communications professionals at such institutions, rehearsing such crisis scenarios and what should follow can be the difference between saving a…
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Crisis Communications: The PR Emergency Department
You wake up and reach for your phone. Despite the many times you’ve heard it’s not healthy to check your email before your feet even hit the floor in the morning you immediately check your email. This time, at the top of your inbox, is a message from your biggest client. It came through just…
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Crisis Management Why Your Plan Should Include More Than Just Managing the Crisis Itself
Turn on the news today and you realize that crises come in multiple forms. Scandals, data breaches, natural disasters and public health concerns are just the tip of the iceberg. The importance of having an actionable, tested plan with holding statements is well documented and understood. C-suite, IT, marketing, human resources and other departments all…
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Crisis planning can ease tensions during actual events
A week doesn’t go by without news of a hospital or health system affected by a cyberattack or some other crisis. Coupled with an always-on news cycle and social media ecosystem, a crisis can destroy reputations. While the incidents themselves aren’t always preventable, organizations that thoughtfully do some advance crisis planning can emerge with their…