Tag: crisis management

  • Six Considerations When Evaluating A PR Agency

    So, you want to engage a PR agency to help get the word out about your solutions or services. Sounds like a plan. Sounds easy. But the process can be daunting, time-consuming, and expensive. And, most importantly, it may not help you achieve your goals. If this sounds oddly pessimistic coming from someone in an…

  • How To Plan Communications For Your Next Crisis

    A recent cyberattack on a fuel pipeline has hospital and health system officials rethinking what they need to do better to protect their own networks from breaches and the huge consequences that can result. For communications professionals at such institutions, rehearsing such crisis scenarios and what should follow can be the difference between saving a…

  • Crisis Management Why Your Plan Should Include More Than Just Managing the Crisis Itself

    Crisis Management Why Your Plan Should Include More Than Just Managing the Crisis Itself

    Turn on the news today and you realize that crises come in multiple forms. Scandals, data breaches, natural disasters and public health concerns are just the tip of the iceberg. The importance of having an actionable, tested plan with holding statements is well documented and understood. C-suite, IT, marketing, human resources and other departments all…