Tag: credibility
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Research: Be Careful What You Link To
Stats and other evidence can look great at first, but after a little digging…not so much A big part of the content we create for clients, whether it is a blog post, bylined article, white paper, or even an infographic, is research. It can be a collaborative process where the client will recommend statistics or…
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Don’t Forget Industry Analysts in PR Programs
Even before English economist William Stanley Jevons and other 19th Century luminaries formalized the idea of marginal utility, business people grappled with sustaining customer desires for their goods and services. While Jevons had commodities in mind, I believe marginal utility is relevant to PR programs, too, especially in our digital world. Keeping stakeholders informed with…
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Guidelines for a Darn Good Press Release Headline
Editors and journalists get a ridiculous number of press releases in their inbox every day. It isn’t just this week’s news that a press release completes with it’s releases from prior weeks, being re-sent and re-packaged to find new coverage. It’s a tough, competitive world for each press release. Even if you have a newsworthy…