Tag: Corporate Culture
-
5 Things I Wish I Knew Before I Began Leading A Company
I’ve always felt like I was born to be an entrepreneur; leading a company is in my blood because both of my parents started their own businesses. I was always a “go-getter.” When I was 18, I took a commission-only summer job selling Cutco knives, and within a month I broke all the sales records…
-
4 Questions to Ask Before You Hire a PR Agency
There are many great reasons companies hire a PR agency. Start-ups often do it to create a “larger than life” image in the marketplace. Having your executives interviewed by top industry trade media, or having your thought leadership published in top publications, helps build brand awareness and elevates the perception of the company’s position in…
-
Fostering A Culture of Transparency
On the night of November 2, 2016, the Chicago Cubs won the World Series, ending the longest drought in the history of American sports OK, before I continue a caveat. This isn’t going to be another metaphorical sports-as-insert-unrelated-industry-here blog post. I’m not going to compare media relations to a clean-up hitter nor end this piece…