Tag: Content Marketing
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Amendola Communications Adds Award-Winning Healthcare Journalist and Experienced Public Relations Professional as Senior Writer
SCOTTSDALE, Ariz., August 23, 2018 Amendola Communications, a nationally recognized, award-winning healthcare and healthcare information technology public relations and marketing agency, announced today that Morgan Lewis Jr. has joined the agency as Senior Writer. An award-winning healthcare journalist and experienced public relations professional, Lewis will create a wide variety of PR content for the agency’s…
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VisitPay Selects Amendola Communications for Public Relations and Content Development
SCOTTSDALE, Ariz., June 5, 2018 Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, is pleased to announce that it has been selected as the PR agency of record for VisitPay. Amendola will utilize a broad range of public relations and content services to promote VisitPay’s market-leading platform for…
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Lightbeam Health Selects Amendola Communications to Boost Market Visibility as a Leading Population Health Vendor
SCOTTSDALE, ARIZ. May 10, 2018 Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, announced today that it has been selected as the agency of record for Lightbeam Health Solutions, a leader in end-to-end population health management solutions and services. Amendola will promote Lightbeam’s brand, solutions and thought leaders…
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When Worlds Collide: Is the Merging of PR and Marketing a Good Thing?
Before social media, cross-platform campaigns and general business trends toward greater economy and efficiency of services, public relations and marketing though often collaborators were two distinct disciplines. Despite a kind of “kissing cousins” relationship, each had its own mission and purpose. In today’s world, however, public relations and marketing are connected in ways that are…
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Access Denied: The Other Kind of Writer’s Block
One of these days I’m going to put together a sort of “Road Warrior Olympics,” in which contestants compete on how well they can conduct business while riding in an Uber, going through security at the airport, and even in the midst of the plane’s takeoff and landing. That’s how impressed I am with the…
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GlobalMed Taps Amendola Communications for Public Relations, Social Media and Content Marketing
SCOTTSDALE, Ariz., Oct. 17, 2017 Amendola Communications, a nationally recognized, award-winning healthcare and healthcare IT public relations and marketing agency, announced today that GlobalMed, an international provider of telehealth solutions, has selected Amendola to be its communications partner. GlobalMed is the world leader in telemedicine, enabling more than 3 million telehealth consults each year in…
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Content Marketing in Eight Seconds or Less
As you work on your content strategy, think about this: According to a recent study, the average person now loses concentration after only eight seconds. I would ask you to pause and think about that but then I’ll risk of losing the remaining seconds of your attention entirely if I haven’t already. As a “fun…
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“Lady Luck Favors Those Who Try,” and Other Wisdom for PR Pros from “A Mind for Numbers”
As we strive to be better communicators and storytellers, it often helps to get out of our comfort zones and read inspirational literature that can teach us new things. We often find those types of books in classical literature, or from the latest fiction and non-fiction books. Sometimes, “How-to” guides also help. That happened to…