Tag: Content Marketing
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Rule Of 7: Integrated Marketing Programs That Inspire Action
As an agency that works exclusively with healthcare, health IT and life sciences companies, this is a startling stat: U.S. hospitals waste over $12 billion annually as a result of communication inefficiency among care providers. Helping our clients succeed with clear, consistent communication is in our DNA for good reason. Working with our clients as they…
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Amendola Brings Home 3 Awards for Outstanding Health Tech PR & Marketing Programs
Leading Healthcare, health tech-focused agency also a finalist for Ragan PR Daily Agency of the Year SCOTTSDALE, Ariz., Nov. 14, 2023 – Amendola Communications (Amendola), a nationally recognized, award-winning healthcare technology and life sciences public relations and marketing firm, has won three MarCom awards and is a finalist for Agency of the Year in another top awards program. Amendola won two…
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Writing For Humans And Search Engines Like Google Is Not Mutually Exclusive
When I served as Content Marketing Director for a telehealth startup, I learned a lot. Mostly, I discovered it’s possible to write great content for people’s enjoyment, education, and readability, while also writing for search engines like Google. This was during the pandemic, and telehealth was taking off in a big way as a crucial…
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Avalon Healthcare Solutions Selects Amendola for Strategic PR Services
Award-winning healthcare PR agency partners with world’s first and only lab insights company to amplify thought leadership and company achievements SCOTTSDALE, Ariz., June 6, 2023 – Amendola, a nationally recognized, award-winning healthcare technology and life sciences public relations and marketing firm, announced today that Avalon Healthcare Solutions, a leading provider of technology-enabled laboratory benefit management and lab insights solutions, has chosen the…
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How To Keep Zombie Sentences From Infecting Your Writing
I’ve previously warned of the dangers of writing with vampire words – those useless words and phrases that latch on to sentences and bleed them dry of meaning and vitality; bloodsuckers like “focus” and “prioritize” and “process.” In sticking with the horror theme, this post is about zombie sentences, those lifeless clumps of words that…
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Raintree Systems Engages Amendola for Strategic PR and Marketing Services
Award-winning healthcare PR agency to collaborate with physical therapy technology leader to amplify thought leadership and company milestones SCOTTSDALE, Ariz., Feb. 2, 2023 – Amendola, a nationally recognized, award-winning healthcare technology and life sciences public relations and marketing firm, announced today that Raintree, a leading provider of electronic health records (EHR) including patient engagement, scheduling, billing, and practice management, in addition to…
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Putting Your Communication On A Diet
On the cusp of a new year, many of us start thinking about exercise regimens. But the founders of Politico and Axios recommend we put our “prose on a diet.” In their book, “Smart Brevity,” they spell out effective ways to communicate in a world of 24×7 news cycles and social media. Theirs isn’t the…
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Amendola Communications Wins Three MarCom Awards
Boutique Healthcare & Health Tech PR Firm Wins Two Golds and an Honorable Mention for Campaigns for ABOUT, Verana Health and 4medica. SCOTTSDALE, Ariz., Nov. 1, 2022 – Amendola Communications, a nationally recognized healthcare and technology public relations and marketing firm, has won three MarCom Awards for work on behalf of clients. Amendola won Gold for campaigns…
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You Still Have To Write For Humans (And Not Just Eighth Graders)
Anyone who has been in marketing eventually is advised to “write like an eighth grader.” People who offer this advice may cite legitimate literacy studies showing that the “average American” reads at the level of a seventh- or eighth-grader. If that is true (especially since more than 90% of adult Americans 25 years or older…
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Press Release Headlines: When Short Is Just Right
A famous saying in my family is, “Our family is SO short, our family tree is a bush.” Ba dum bum. Seriously, there are certain times when being short and sweet is right on point. Example: press release headlines. My colleague Brandon Glenn recently wrote a blog about the 2021 State the of Press Release…