Tag: content creation
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The First Rule of Professional Writing: Don’t Bury the Lede
If you’re a content creator, it’s essential to also be a heavy consumer of content. To write authoritatively and informatively, you need to stay current with what thought leaders, influencers, and industry experts are talking about, and that means consuming content – whether in the form of news articles, industry journals, social media, videos, or…
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AI Prompt Ninjas Of The World Unite!
Now that some of the initial hype and hysteria surrounding generative AI has ebbed, perhaps it’s time to take a clear-eyed look at what the technology really means to marketing (and specifically, the content creation community). I was on a call with a client recently and, just like so many of these conversations with those…
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Writing For Humans And Search Engines Like Google Is Not Mutually Exclusive
When I served as Content Marketing Director for a telehealth startup, I learned a lot. Mostly, I discovered it’s possible to write great content for people’s enjoyment, education, and readability, while also writing for search engines like Google. This was during the pandemic, and telehealth was taking off in a big way as a crucial…
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Adaptability Is Key To Surviving In The Changing Media Landscape
Blink and the media landscape changes: a magazine goes out of business, one company acquires another, a podcast launches. Blink again and something else has changed. In the nearly 20 years since I founded Amendola Communications, the media landscape for healthcare and healthcare technology has changed dramatically. Publications that I assumed would last forever are…
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The Real Secret to Creating Great Content
Probably the greatest single piece of advice I’ve ever heard about content creation didn’t come from a college class/professional course, or a boss/mentor, or any other supposed expert source. Instead, it came from the movie “Planes, Trains and Automobiles.” Here it is: Yes, it’s said in anger and frustration as part of a much longer…
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4medica Reengages Amendola Communications for Content Creation and Public Relations
MARINA DEL REY, CA and SCOTTSDALE, AZ Nov. 1, 2017–Amendola Communications, an award-winning healthcare marketing and public relations agency, is pleased to welcome back 4medica, the market leader in moving clinical data in real time across the healthcare continuum, to its customer family. Amendola has previously served as 4medica’s public relations agency of record. In…
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Fire Your Inner Critic
Most of us are our own worst critics. It’s easy to understand why. After all, no one knows us better than us. Who better to uncover and critique all our foibles, follies and failures than our own inner critic? There’s a fine line, of course, between self-criticism and self-awareness. Maturity requires that we view ourselves…