Tag: Communications
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Ragan’s Top Women in Communications Awards Honor Jodi Amendola for Leading with Confidence and Empathy
Amendola Communications founder and CEO an honoree in the Leaders category for breaking new ground in healthcare, health tech public relations and marketing SCOTTSDALE, Ariz., Jan. 16, 2023 – Jodi Amendola, CEO and founder of Amendola, a nationally recognized, award-winning healthcare technology and life sciences public relations and marketing firm, is an honoree in the 2023 Ragan’s Top Women in…
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Putting Your Communication On A Diet
On the cusp of a new year, many of us start thinking about exercise regimens. But the founders of Politico and Axios recommend we put our “prose on a diet.” In their book, “Smart Brevity,” they spell out effective ways to communicate in a world of 24×7 news cycles and social media. Theirs isn’t the…
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Know Your Audience: The Fine Line Between Technical Language And Jargon
One of the foundational PR rules that any communications professional learns is to avoid the use of jargon – the technical terminology or characteristic idiom of a special activity or group, as defined by Merriam-Webster. In my years working in PR for healthcare and health IT organizations, this has been a permanent item on my…
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5 Ways To Make Work From Home Work For Your Business
At the time, I did not realize we were so innovative. When I founded the agency in 2003, it was clear to me that with the Internet, email, phones, and the nature of our public relations and marketing communication services, not everyone needed to be in the same office all the time. I also recognized…
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Look for the Human Connection to Health Tech
Most people working in communications are familiar with the idea that storytelling creates the most impactful and memorable messages. Feeling a human connection to a story is what makes it resonate with us, and what makes us care. Working in the healthcare communications field makes it easy to tell great stories because we’ve all had…
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Diameter Health Engages Amendola For Strategic Public Relations, Social Media and Content Marketing Services
Healthcare agency to increase awareness of scalable solutions for streamlined clinical data optimization SCOTTSDALE, Ariz., Sept. 24, 2020 – Amendola Communications (Amendola), a nationally recognized, award-winning healthcare and health IT public relations and marketing firm, announced that Diameter Health has hired the agency to provide strategic PR, social media and content marketing services to drive…
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Amendola Taps Philip Anast for General Manager Position
SCOTTSDALE, Ariz., June 30, 2020 – Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, has promoted Philip Anast to the position of General Manager, the agency announced today. Anast is a PR agency veteran with more than two decades of experience in account leadership and executive roles at…
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Jodi Amendola Honored as One of Ragan’s “Top Women in Communications”
Amendola Communications CEO recognized in the “Leader” category for her outstanding achievements in building a high-performing PR and marketing agency SCOTTSDALE, Ariz., May 19, 2020 Ragan Communications confirmed what most healthcare and health IT companies (and her employees) already know when it recognized Jodi Amendola in the “Leaders” category in its inaugural “Top Women in…
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Health Care or Healthcare? Here’s the Answer You Won’t Find in an AP Stylebook
Marketing, advertising and PR professionals know that words matter. And many companies are tweaking their internal and external communications to better reflect their mission and values. That might mean talking about those who work for you as “team members” to better reflect a belief that all employees contribute to the success of an organization. Similarly,…
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What to expect from your PR agency’s account leader
As a communications executive working with a PR agency, you might assume that your account team members, and especially your main point of contact, practice what they preach. After all, you hired them to communicate your value to target markets. Yet, it doesn’t hurt to take stock of your agency’s communications prowess. It can be…