Tag: Clients
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Smart Business Advice from Bill & Ted
Attention Bill & Ted fans! The news that Bill S. Preston, Esquire and Ted “Theodore” Logan will once again be gracing movie screens with a new film, Bill & Ted Face the Music, has certainly been met with tremendous excitement. Not the least of which is that much of the original cast is coming back.…
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5 Ways to Convince Your Clients Clients to Do PR
One of the most enduring challenges many of my clients face is getting their clients on board with a public relations program. It happens to healthcare vendors all the time. The sales team inks a major deal with a large health system or a long-time hospital customer reports transformative results with your solution. These exciting…
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You Just Never Know – the Networking Lesson My Parents Taught Me
Some people network the traditional way. They attend networking events, dinners, and happy hours. Or they join membership organizations, serve on boards, etc. The planned socials are not really my thing, though. Rather, I have built much of our public relations agency’s success on being open to engaging others, at just about any time, place…
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Why Good Clients Are Key for Great PR and How to Be One
Last month was atypical for sure. I had two clients call and ask me, “How can we be a better client?” Wow! In all of my years in public relations & marketing, I don’t believe that has ever happened before. One of the clients actually said, “You’ve always been there for us and have done…
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Is Account-Based Marketing Right for You?
Traditionally, B2B healthcare marketing shops design their campaigns to cast a very wide net, seeking to get their companies solutions in front of as many potential customers as possible. Today, more marketing teams are considering a much more concentrated alternative account-based marketing (ABM). The automation software company Marketo defines ABM as a strategy that “concentrates…
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Productive Client-PR Agency Collaboration
One of the most important contributors to productivity is outstanding collaboration between business partners. In this brief (3:24) video, Amendola Communications Senior Account Director Philip Anast shares some tips he learned from the book Smarter, Faster, Better that explain how PR agencies and the client teams they work with can create a more collaborative relationship.
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The Problem with Your Content is You (and Other Content Marketing Truths)
Here’s a valuable lesson for anyone involved in content marketing.Recently, I was chatting with a small group of guests at a party. Then, the other partygoers gracefully exited the conversation and suddenly, I was trapped. I looked right. I looked left. But my efforts were futile. I was officially stuck in a never-ending conversation. Yes,…
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Prepping Healthcare Vendor Customers for Public Relations
It happens to healthcare vendors all the time… It’s a great day at the office. Your sales team inks a deal with a major client. Your development team tells you that a recent implementation has been an earth-shattering success. An industry-renowned customer casually mentions to your CEO that your company’s platform should be an industry…
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Connecture Selects Amendola Communications as New PR Agency
SCOTTSDALE, Ariz., Sept. 13, 2016 Amendola Communications, a nationally recognized, award-winning healthcare and healthcare IT public relations and marketing agency, announced today that it has been selected as the agency of record for Connecture (Nasdaq: CNXR), a provider of web-based information systems used to create health insurance marketplaces. Amendola will effectively serve as the company’s…
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HGS and HGS Colibrium, Inc. Expand Program with Amendola
Amendola Communications, a nationally recognized and award-winning public relations, content creation and marketing firm specializing in healthcare and health information technology, announced that HGS Colibrium Inc. has expanded its content and social media programs. The Atlanta-based company is a subsidiary of Hinduja Global Solutions (HGS), which is also an Amendola client public relations client. Colibrium’s…