Tag: client relationships
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What to expect from your PR agency’s account leader
As a communications executive working with a PR agency, you might assume that your account team members, and especially your main point of contact, practice what they preach. After all, you hired them to communicate your value to target markets. Yet, it doesn’t hurt to take stock of your agency’s communications prowess. It can be…
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Integrity in Public Relations For our Clients, the Media and the Profession
Recently, I heard someone speak about Integrity and the importance of having it in all aspects of your life. It might sound like a simple concept, but when someone, especially someone in a leadership or advisory role, doesn’t apply integrity in their life, there seems to be a great deal of fall-out. And let’s face…
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The importance of feedback in PR from media, to writing to client relationships
Like many around the world, I enjoyed watching the Winter Olympic Games. I love the fanfare of the competition, tracking medal counts and seeing well-known athletes winning gold again. Shaun White is my hero! Like many around the world, I enjoyed watching the Winter Olympic Games. I love the fanfare of the competition, tracking medal…
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Productive Client-PR Agency Collaboration
One of the most important contributors to productivity is outstanding collaboration between business partners. In this brief (3:24) video, Amendola Communications Senior Account Director Philip Anast shares some tips he learned from the book Smarter, Faster, Better that explain how PR agencies and the client teams they work with can create a more collaborative relationship.