Amendola Communications

Tag: click-through rate

  • Substance Over Spin

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    Amendola Communications
    in

    Despite all of the metrics and data at our fingertips these days, public relations is still more art than science when it comes to attaining the ultimate goal: media coverage. Sure, reports that show impact after the fact are indispensable and all the information at our fingertips has made the task of gathering this analysis…

  • The Science of Marketing and Public Relations

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    Stacy State
    in

    You got approval for a $3 Million marketing budget from the C-suite. While that may sound small to some and exorbitant to others the one guarantee is the marketing team will be required to “prove their value” after the money is spent. Unlike some other departments who can say we bought 100 widgets at $1…