Tag: cliches

  • Creating a Holistic Content Strategy

    I have a confession: I truly believe in the underlying meaning of clichs: What doesn’t kill you makes you stronger. All that glitters isn’t gold. Read between the lines. But my favorite is that content is king. To me, the content and the strategy for leveraging it make or break a campaign in a heartbeat.…

  • The Most Amazing Blog You’ll Ever Read

    The Most Amazing Blog You’ll Ever Read

    “Marketing is no longer about the stuff that you make, but the stories you tell.” Seth Godin Roaming the Exhibit Hall at HIMSS17 last year, I found a truly unique healthcare solution. It solves seemingly intractable problems with uncommon grace and simplicity. It’s intuitive, innovative and disruptive. I predict that it will ascend the rarefied…