Tag: Chicago Cubs
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Fostering A Culture of Transparency
On the night of November 2, 2016, the Chicago Cubs won the World Series, ending the longest drought in the history of American sports OK, before I continue a caveat. This isn’t going to be another metaphorical sports-as-insert-unrelated-industry-here blog post. I’m not going to compare media relations to a clean-up hitter nor end this piece…
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How your PR team can play winning ball like the Cubs
The Associated Press named the Cubs winning the World Series as the top sports story of 2016. Aside from the fact that Captain Obvious must have been moonlighting for the AP sports department this year, there are two critical lessons that PR strategists can take from the Cubs championship season to play winning PR. Have…