Amendola Communications

Tag: Branding

  • Why Thought Leadership Matters In Healthcare

    Why Thought Leadership Matters In Healthcare

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    Jack O’Brien
    in

    To be successful in business, you have to come up with a viable idea, develop it, bring it to market, and sell it to customers. That may be an oversimplified version of the formula but the basic principles are there: craft a product or service and then spend most of your time selling it far…

  • To Build Brand Loyalty And Be A Valued Partner, Join Your Customer’s Mission

    To Build Brand Loyalty And Be A Valued Partner, Join Your Customer’s Mission

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    Adam Beeson
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    Are you talking at your customers, or are you speaking their language and partnering on their mission? This is a question that every marketer, communicator and sales team member should be asking regularly. We all have some level of brand loyalty in our lives. For me, those brands are Nike, Honda, Jersey Mike’s, Apple, Aurora…

  • Marketing In a COVID World

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    Stacy State
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    In mid-May we talked about the emergence of a new normal in public relations and marketing as a result of the COVID-19 pandemic. Media coverage of the virus has become all-consuming in the intervening four months.  Over 100 million pieces of news focused on COVID-19 have appeared. In just one sampled day, 340,000 came from…

  • Ready to Rebrand? Plan for the Future and Make it Last

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    Amendola Communications
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    Anyone who has ever worked on a rebrand can agree on one thing. It’s a LOT of work. A rebrand can easily become an arduous process – from finding the right design inspiration to obtaining strategic direction to developing succinct messaging and finally to crafting the right finishing touches to make it all come together.…

  • Your Brand: What Healthcare Can Learn from Disney and Keen Shoes

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    Julie Donnelly
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    It takes years to build brand equity, and just an instant to tarnish it. The best brands know the brand must drive every interaction with stakeholders, including investors, the media and the public. Failing to “lead with the brand” may result in lost opportunities to create loyal ambassadors. One crucial make-or-break moment for many brands…

  • 5 Keys to Building a Brand

    5 Keys to Building a Brand

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    Julie Donnelly
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    Clients have high hopes when they first engage a public relations firm. Building a brand will mean interviews with the Wall Street Journal! Blogs that go viral on Facebook and Twitter! Appearances on CNN! And well they should. After all, clients are paying good money for marketing and PR services, and they should get results.…

  • Amendola Unveils Redesigned Website and Thought Leadership Blog

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    Amy Koehlmoos
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    Amendola Communications, a nationally recognized, award-winning public relations, content creation and marketing firm specializing in healthcare and health information technology (HIT), has redesigned its website to create an immediately meaningful experience for visitors. Along with information about Amendola’s services and capabilities, the new site showcases the agency’s broad portfolio of successful client campaigns, plus incisive,…

  • Amendola Communications Creates Brand Identity and Messaging for HealthTrio’s Smart Series

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    Amy Koehlmoos
    in

    New brand articulates HealthTrio’s ability to transform how payers approach business technology Amendola Communications, a nationally recognized and award-winning public relations, content creation and marketing firm specializing in healthcare and health information technology (HIT), announced today it spearheaded a branding and messaging initiative for HealthTrio, the innovator in integrated, cloud-based, business solutions for health plans.…

  • Amendola Communications Rebrands MedSaveUSA

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    Amy Koehlmoos
    in

    Client’s new name, ArroHealth, reflects rapid trajectory to front of market for risk adjustment and HEDIS services Amendola Communications (AC), a nationally recognized and award- winning public relations, content creation and marketing firm specializing in healthcare and health information technology (HIT), announced today it created the new name, logo and other rebranding elements for MedSave…