Tag: brand ambiguity
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It’s not you. It’s your brand. Is brand ambiguity stunting your sales growth?
Over the last fifteen years, I’ve participated in more corporate messaging workshops than can be counted. Inevitably, at a certain point during the workshop, the facilitator will ask the collective group: “Who ARE we?” Typically, the marketing leaders are quick to reiterate the company’s vision or mission statement, while sales leaders rattle verbiage from their…