Tag: B2B marketing
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Thought Leadership Strategies Are Crucial For Startups And Disruptors
The first-to-market companies who see a problem or need and develop tech to expertly solve it, aren’t always the ones that win in the marketplace. Why? Because they often are so focused on doing the good work that they miss the opportunity to broadcast their success to the world. They fail to achieve recognition and…
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COVID’s Impact On B2B Marketing And PR: Insights From Our Clients
COVID-19’s impact on remote work, supply chains, and staffing has been well documented, but one area that hasn’t received much attention is the effect the pandemic has had on the marketing and public relations (PR) efforts of businesses. Insights gained from a survey of our clients’ 2022 B2B marketing and PR priorities show the pandemic…
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To Build Brand Loyalty And Be A Valued Partner, Join Your Customer’s Mission
Are you talking at your customers, or are you speaking their language and partnering on their mission? This is a question that every marketer, communicator and sales team member should be asking regularly. We all have some level of brand loyalty in our lives. For me, those brands are Nike, Honda, Jersey Mike’s, Apple, Aurora…
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Using PR and Storytelling in Your B2B Marketing Strategy
Your company has a story and people want to hear it. Remember the last time you heard a great story? If you’re anything like me, it was probably a movie or T.V. show. Since the entertainment industry makes money by telling good stories, this makes sense. But in our fast-paced, tech-driven society, we rely on…
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It’s not you. It’s your brand. Is brand ambiguity stunting your sales growth?
Over the last fifteen years, I’ve participated in more corporate messaging workshops than can be counted. Inevitably, at a certain point during the workshop, the facilitator will ask the collective group: “Who ARE we?” Typically, the marketing leaders are quick to reiterate the company’s vision or mission statement, while sales leaders rattle verbiage from their…