Tag: analyst relations
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Thought Leadership Strategies Are Crucial For Startups And Disruptors
The first-to-market companies who see a problem or need and develop tech to expertly solve it, aren’t always the ones that win in the marketplace. Why? Because they often are so focused on doing the good work that they miss the opportunity to broadcast their success to the world. They fail to achieve recognition and…
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What “Earned” Analyst Relations Can Do For You
Many PR and marketing professionals hold the mistaken belief that analyst briefings are pointless unless their company has a paid subscription with the analyst firm. Analyst relations are frequently one of the first items marketers seek to remove from our PR proposals. We firmly believe it is worthwhile for your organization to conduct an “earned”…
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Analyst Briefings Best Practices
Earned media bylines and interviews get the most attention in healthcare public relations programs, but in many ways analyst briefings are even more critical to companies navigating a noisy and fiercely competitive marketplace. Admittedly, analyst reports don’t have the curb appeal of a slick vendor profile in a top-drawer health IT publication. But they make…
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Altarum Institute’s Payformance Solutions Selects Amendola Communications as Public Relations Partner
SCOTTSDALE, Ariz., Jan. 9, 2018 Amendola Communications, an award-winning healthcare marketing and public relations agency, announced today that it has been selected as the agency of record for Payformance Solutions, a leading provider of value-based reimbursement solutions and services. Amendola will leverage long-standing relationships with healthcare editors and writers as well as deep industry expertise…