Author: Stacy State
-
The New Normal in Public Relations and Marketing
Even saying it seems like an oxymoron it’s not exactly normal if it’s completely new. Truthfully, the new normal will be defined by the choices we make today and most importantly tomorrow. While it’s been said many times, the present experience is rather unprecedented. We can certainly learn from recent mistakes, but what we choose…
-
The 5 Resolutions Common to PR and Marketing Professionals
We are a few months into the new year and it’s that time when we begin to reevaluate the resolutions we originally set. Were we being overly optimistic? Are these goals still achievable? Do we restart again? The New Year has always marked a great starting point for assessing the changes we want to make…
-
Personalized Marketing: Are You Talking to Me?
The competition for consumers’ time is more critical than ever as they continue to be bombarded with the “noise” of messaging and advertisements in nearly every facet of life. According to Forbes, the average person is exposed to 4,000 10,000 advertisements each day. Without a strong, compelling message your brand is likely to get overlooked…
-
But I have a staff why do I need a PR or marketing agency?
We all have strengths and whether we admit it or not, we all have weaknesses. For one, I can’t seem to make a grilled cheese sandwich without burning at least one side. Lucky for me, there are people that not only cook grilled cheese to perfection, but they’ve done so well they’ve opened entire businesses…