Author: Lisa Chernikoff
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Webinar Wisdom: 3 best practices for webinars that wow and get results
I have a confession. I’m not ashamed. It’s my truth. I love a webinar. I love everything about it. I love writing the title and description. I love promoting it and watching the registration count rise each day. I love when the day finally arrives and the presentation comes to life. I even love the…
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Why Strategy Matters (but Action Matters More) When It Comes to PR
We’ve all heard of analysis paralysis the state of over-analyzing or over-thinking a situation so much that a decision is never made and the outcome is impacted. Recently I’ve been witnessing a curious yet similar phenomenon at healthcare IT companies across the country and the analysis paralysis is all about “strategy.” As in overall corporate…
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Tradeshow Trauma: Why “booth traffic was slow” is a lame excuse and how to prepare for conference success
As a marketing and PR professional who has spent countless hours in tradeshow booths and walked more than 20,000 steps at the HIMSS conference while wearing heels, I’ve experienced both the glory and the defeat of being an exhibitor. And while there is no better feeling than packing up your boxes, tearing down the booth…
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Content Marketing in Eight Seconds or Less
As you work on your content strategy, think about this: According to a recent study, the average person now loses concentration after only eight seconds. I would ask you to pause and think about that but then I’ll risk of losing the remaining seconds of your attention entirely if I haven’t already. As a “fun…
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The Problem with Your Content is You (and Other Content Marketing Truths)
Here’s a valuable lesson for anyone involved in content marketing.Recently, I was chatting with a small group of guests at a party. Then, the other partygoers gracefully exited the conversation and suddenly, I was trapped. I looked right. I looked left. But my efforts were futile. I was officially stuck in a never-ending conversation. Yes,…
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Why PR Will Be Your Sales Team’s Best Friend in 2017
I always get excited about the first month of a new year. January is like back-to-school season for grown-ups. It’s the ideal time to rethink your current way of doing things and to consider abandoning the status-quo for a fresh, new approach. Especially when it comes to the relationship between your PR, marketing and sales…