Author: Julie Donnelly
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6 Pitfalls of Email Pitching
Clients often wonder how a PR agency can get reporters to read email pitches. It’s basically a combination of art, science, and alchemy definitely not for the faint of heart. When I was the healthcare reporter for the Boston Business journal, I got an average of 300-400 emails per day. In the run up to…
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3 Ways Healthcare Companies Can Lead with Empathy
There is a persistent stereotype of public relations professionals as “spin doctors.” We’re hired guns aiming to put lipstick on a pig, pull the wool over someone’s eyes, or <insert any other cliched maxim here>. The last thing we would do is tell clients to lead with empathy, telling honest stories from the heart. In…
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What the Princess Bride Can Teach Republicans About Health Reform PR
Dear Republicans, welcome to the Health Reform PR Fire Swamp (HRPRFS)! Like the Fire Swamp from the Princess Bride, the HRPRFS features several obstacles that did tremendous damage to the Affordable Care Act. As Republicans are hurtling forward with their ACA replacement bill, now called the American Health Care Act, it’s time to reflect on…
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5 Keys to Building a Brand
Clients have high hopes when they first engage a public relations firm. Building a brand will mean interviews with the Wall Street Journal! Blogs that go viral on Facebook and Twitter! Appearances on CNN! And well they should. After all, clients are paying good money for marketing and PR services, and they should get results.…
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8 Tips to Become a Candid CEO
We recently wrote about PR tips from the Donald, whose strategy continues to be, it seems, any PR is good PR. It baffles many media watchers how Trump can continue to enjoy broad public appeal even when many of his statements turn out to be less than 100 percent truthful. One of Trump’s secrets is…