Author: Jodi Amendola
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The First Rule of Professional Writing: Don’t Bury the Lede
If you’re a content creator, it’s essential to also be a heavy consumer of content. To write authoritatively and informatively, you need to stay current with what thought leaders, influencers, and industry experts are talking about, and that means consuming content – whether in the form of news articles, industry journals, social media, videos, or…
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A Look Into Healthcare’s 2024 Crystal Ball: What Industry Analysts Predict
Many of the challenges that healthcare organizations faced in 2023 – inflation, labor shortages, worker burnout, and narrow margins – are likely to persist in 2024. These factors are certain to make for a challenging operating environment, and most healthcare executives are taking a clear-eyed, creative look at how to overcome these looming barriers over…
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Adaptability Is Key To Surviving In The Changing Media Landscape
Blink and the media landscape changes: a magazine goes out of business, one company acquires another, a podcast launches. Blink again and something else has changed. In the nearly 20 years since I founded Amendola Communications, the media landscape for healthcare and healthcare technology has changed dramatically. Publications that I assumed would last forever are…
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5 Things I Wish I Knew Before I Began Leading A Company
I’ve always felt like I was born to be an entrepreneur; leading a company is in my blood because both of my parents started their own businesses. I was always a “go-getter.” When I was 18, I took a commission-only summer job selling Cutco knives, and within a month I broke all the sales records…
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COVID’s Impact On B2B Marketing And PR: Insights From Our Clients
COVID-19’s impact on remote work, supply chains, and staffing has been well documented, but one area that hasn’t received much attention is the effect the pandemic has had on the marketing and public relations (PR) efforts of businesses. Insights gained from a survey of our clients’ 2022 B2B marketing and PR priorities show the pandemic…
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5 Ways To Make Work From Home Work For Your Business
At the time, I did not realize we were so innovative. When I founded the agency in 2003, it was clear to me that with the Internet, email, phones, and the nature of our public relations and marketing communication services, not everyone needed to be in the same office all the time. I also recognized…
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PR Works Better When You Make It Personal
As many readers of the Amendola blog are probably aware, I lost my mother, who was my inspiration and guiding light, to COVID-19 the night before Thanksgiving last year. It was difficult for my family as well as me, especially because I believe it was unnecessary. She should have been there to celebrate the holidays…
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COVID-19 Has Robbed Us of a Lot; Let’s Not Forget the Gift of Gratitude
COVID-19 brought a year filled with uncertainty, change and lots of hardship. The impact of the pandemic has taken its toll on many of us. With the election behind us, Thanksgiving around the corner, and 2021 ahead, let’s be grateful for the many gifts we have, the successful marketing programs achieved and both our personal…
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Women Leaders: A Tribute to My Mom
Kamala Harris, Madam Vice President-Elect, made history as the first woman to be elected to the White House. There have been 48 Vice Presidents previously, all white men. This opens the door for women female leaders of all races and religions. I am grateful that my mom, who turns 96 years old in a couple…
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Get Real: Making the Most of Virtual Events
Many healthcare, life sciences and healthcare IT marketers may not realize it, but virtual events (such as online-only conferences) are not new. They’ve actually been around for roughly a decade – starting right about the time broadband connections became ubiquitous. But you never heard about them? That’s not surprising, because they were pretty much treated…