Author: Jack O’Brien
-
Why Thought Leadership Matters In Healthcare
To be successful in business, you have to come up with a viable idea, develop it, bring it to market, and sell it to customers. That may be an oversimplified version of the formula but the basic principles are there: craft a product or service and then spend most of your time selling it far…
-
4 Tips From A Former Healthcare Reporter
Career changes are rarely easy, especially when you study a field throughout college and subsequently work in it following graduation. In August, I left a respected healthcare trade journal after nearly four years and ‘crossed over to the dark side,’ as they say. There were several professional motivations behind the move, but one that excited…