Amendola Communications

Author: Grant Evans

  • AI Prompt Ninjas Of The World Unite!

    AI Prompt Ninjas Of The World Unite!

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    by

    Grant Evans
    in

    Now that some of the initial hype and hysteria surrounding generative AI has ebbed, perhaps it’s time to take a clear-eyed look at what the technology really means to marketing (and specifically, the content creation community). I was on a call with a client recently and, just like so many of these conversations with those…

  • Hitting The Mark With News Releases

    Hitting The Mark With News Releases

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    by

    Grant Evans
    in

    “The first draft is the best, and it’s all downhill from there.” These snarky yet valid words came from a longtime friend, colleague, and mentor. They semi-jokingly referred to much of the writing we produced as the content marketing arm of a Fortune 500 healthcare IT provider. But it was most often muttered when talking…

  • Six Considerations When Evaluating A PR Agency

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    Grant Evans
    in

    So, you want to engage a PR agency to help get the word out about your solutions or services. Sounds like a plan. Sounds easy. But the process can be daunting, time-consuming, and expensive. And, most importantly, it may not help you achieve your goals. If this sounds oddly pessimistic coming from someone in an…