Author: Grace Vinton
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Stop Being Boring! Healthcare B2B Storytelling With Humor and Humanity
Sometimes you say what everybody is thinking. And when that happens, the reaction can be tangible and immediate. I was a member of a panel at the recent HIMSS conference and was talking about misinformation. At one point I observed, “Healthcare has a B2B problem, but it’s not business to business; it’s boring to boring.”…
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What’s My Tagline?: Grace Vinton and James Aita at HIMSS 2022
The HIMSS Global Conference and Exhibition is a well-established healthcare innovation industry conference that Amendola has attended with our clients since the company’s inception. Members of our team were onsite at the 2022 event this year to support our participating clients. Check out insights on this year’s tradeshow from one of our Media Specialists Grace…
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What’s My Tagline?: Grace Vinton and James Aita at ViVE 2022
ViVE is an exciting new healthcare innovation industry conference and this year Amendola was onsite to support our clients attending the event. Check out insight on the tradeshow this year from one of our Media Specialists Grace Vinton on Healthcare NOW Radio’s “What’s My Tagline.”
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5 Helpful PR Tips for Rebranding
Many healthcare technology companies are choosing to rebrand because of the impact that the novel coronavirus has had on the healthcare ecosphere. Capabilities or focus points which may not have been on the forefront before this year-long industry earthquake are now front and center. Clear company identities and market differentiators have never been more important.…