Author: Chris Currington
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Revisiting “The Four Ps” of Marketing During a Pandemic
Whenever asked to come up with a marketing plan, many people refer back to the “The Four Ps of Marketing” and use them as the basic foundation to develop an integrated strategy. During the COVID-19 pandemic, a lot of healthcare and health IT companies have had to totally rethink the four Ps—whether they know it…
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Avoiding the Information “Tug-of-War” During Product Launch
Here’s the scenario. A new product or solution has been developed. Sales and marketing — because they have tangible goals that must be met in a certain timeframe — want to rush out the product launch so they can start selling it. However, other departments within the organization — such as legal and finance —…
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How Often Should I Reach Out to My Prospects? It Depends
The first rule of real estate is “location, location, location.” Anyone who’s ever been in the market to buy or sell a home has been told this by a family member, friend or agent. But when you’re buying a house where exactly is the best location? The answer: It depends. Truth told, there are many…
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How to Make More Impact with Your News
You have a piece of fantastic news. Congratulations! But what are you going to do with it now so you can get maximum exposure of it? We hear many times, “I have a great story, let’s write a press release!” Could be a new solution offering, the latest customer success story, or perhaps even a…