Author: Chris Nerney
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When Slow is the Way To Go in PR and Marketing
My colleague Philip Anast recently shared some advice from the Wall Street Journal via the Advisory Board regarding situations “where it’s better to slow down at work.” Let’s be honest: In the hyper-paced world of healthcare public relations and marketing, where there’s a product rollout, speaker submission, or awards deadline around every corner, the notion…
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Getting The Most Out Of A Client Intake Call
Healthcare marketing and public relations agencies work closely with clients on crafting effective messages designed to gain the attention of (and prompt action from) their potential customers, investors, media outlets, awards organizations, conference organizers, and other target audiences. Clients and agencies routinely rely on email and collaborative platforms such as Slack and Teams to communicate…
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Learn To Speak The Language Of Your Client’s (Many) Target Audiences
Healthcare PR and marketing agency pros work with multiple clients at a time. That’s a lot of technologies, services, business strategies, marketing messages, workflows, timelines, and personalities to understand and manage. It’s easy for us to feel overwhelmed because healthcare technology clients by definition are working on cutting-edge technologies that can be challenging to…
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You Still Have To Write For Humans (And Not Just Eighth Graders)
Anyone who has been in marketing eventually is advised to “write like an eighth grader.” People who offer this advice may cite legitimate literacy studies showing that the “average American” reads at the level of a seventh- or eighth-grader. If that is true (especially since more than 90% of adult Americans 25 years or older…
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Consistency And Quality Content Are The Keys to Blogging Success
It takes a combination of hubris, masochism and bad judgment to write a blog post about the importance of writing quality blog posts. Reporting for duty. Chicago web design and development company Orbit Media recently released its 8th annual blogging survey, and it is full of detailed data that should allow me to easily knock…
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Consistency, Quality Are The Keys To Winning Website Content
Smart healthcare companies invest in creating a quality digital presence, primary through their websites. I’ve launched my share of sites over the years and can tell you that a lot of planning, debate, creativity, and effort go into every facet of a company’s website, whether it’s brand new or overdue for a revamp. Decisions must…
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So You Want To Be On A Podcast?
There are hundreds, maybe even thousands, of healthcare podcasts available to listeners in 2021. There even are podcast networks devoted exclusively to healthcare topics. For healthcare professionals, these podcasts can provide valuable information. They also offer a platform for healthcare pros to get their messages across as podcast guests. But how do you get on…
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The Key to Creating Successful Podcasts for Your Business
Podcasting has entered the mainstream. More than one-third (37%) of Americans age 12 and over listen to podcasts at least every month and 24% listen weekly, according to Edison Research. Given that this data is from a report published last March, you can be assured the numbers today are higher. My colleague Brandon Glenn wrote…