Author: Brandon Glenn
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The Cardinal Rule of Social Media: It’s Not All About You
We all understand that the role of a corporate marketing department, among other things, is to promote its company, educate potential customers, and strengthen the company’s brand image – with the ultimate goal of driving higher sales. Most marketers know how to articulate the benefits and value proposition of their company’s products, and, generally, they…
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The Best Rule in AP Style Is About Animals with Names
As a dutiful student and practitioner of public relations, corporate communications, and journalism, I have become intimately familiar with AP style – like it or not. For example, I know that “Wi-Fi” is for some reason capitalized at all times and hyphenated regardless of where it’s used in a sentence. I know that the word…
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The Taco Bell Times And The Depends Undergarments Press: Is This The Future Of Local News?
The sad state of local news in the U.S. is hardly news to anyone who has spent time in public relations and journalism. News outlets across the nation are continually going out of business, creating “news deserts” where communities are largely devoid of any reliable sources of credible information. Though often overlooked, local news outlets…
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Only Fools Rush In: What Marketing & Communications Professional Need To Know About Threads
Now that it looks like the much-anticipated but always-farfetched Elon Musk vs. Mark Zuckerberg cage fight is unlikely to happen, we’ll all have to settle for X vs. Threads. By now, we all know that Threads is Meta’s answer to Musk’s struggling X (formerly Twitter), which continues to deteriorate amid plunging advertising revenue and rising…
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Why Your 60-Minute Meeting Is 30 Minutes Too Long
We’ve all been there – sitting in a meeting that could have easily ended a half-hour ago – but for some reason, the meeting just crawls on and on. One person may go off on a tangent that may be mildly interesting but has no relevance to the meeting’s objectives. Another person may ask a…
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The Oxford Comma: Yes, No, Or Who Cares?
The Oxford comma represents the rare example of a debate among grammar nerds that has spilled over into pop culture – at least a little bit. From Vampire Weekend beginning a song with the pressing question of “Who gives a f— about an Oxford comma?” to a court case whose outcome hinged on the lack…
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2021 State Of The Press Release: The TL;DR Version
There are a few yearly traditions Americans rally behind and await with eager longing and hushed anticipation – birthdays, holidays and the publishing of Cision’s “State of the Press Release” report. The 2021 version of this annual 20-something-page paean to the press release – brought to you by the people who profit the most from…
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What’s Wrong with Group Brainstorming? A Lot. Here’s a Better Alternative.
Group brainstorming sessions are largely a waste of everyone’s time. Before I’m burned at the stake for corporate heresy, consider that this seemingly controversial statement isn’t just coming from me. Google “Why brainstorming doesn’t work” and you’ll surface a plethora of articles from leading publications like Harvard Business Review, Inc., Fast Company, The Washington Post…
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Are Humans Destined To Be The New Horses? Thoughts On AI In PR
As artificial intelligence (AI) continues its inexorable march towards consuming more and more jobs previously done by humans, it may be a question of when, rather than if, humans become the new horses. Think, for a minute, about how absolutely essential horses were to the economy 200 years ago. With much of the economy still…